information found on: http://www.theidentgallery.com/dave-2008.php
Date: 14/2/11
this is a dave ident which isnt used as much as some of there other ones, however the mise-en-scene of this ident is the same, they use wacky ideas which wouldnt normally happen in real life.
in this ident they have used colours and ballons to make it apply to there target audience, and also having a range of different people in there ident, this is trying to call out to there target audience as its shows that more girls are watching the channel more than they have ever before.
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