the grid animation TV ident

Theses are three of the other ideas of what we were planning to do; we wanted to stick to the theme of a rubiks cube and all of the different colours on the rubiks cube as this will help us relate to our target audience of 18-30 year olds.

This is the first idea; we have chosen to use stop animation as the main feature in this TV ident, and use a normal still digital camera. this

we have chosen to have a bit of film within the ident at the beginning of it; this would consist of as track in, track out shots to show the rubiks cube and where it is.means that in every second there will be 12 frames therefore there will be over 300 frames

if we wanted to have the full 30 seconds full of animation.

as this is animation we will not need to have make up or costumes, as the only things which you will see in the shot is the rubiks cube so this would be our only prop.

Final Cut: Putting IMovie and Live Type Together.

to combine my live type titles and ident which is in IMovie, i needed to transfer both pieces of work onto final cut, where i would be able to overlay the titles over my tv ident for the grid.

Firstly i needed to export both of the pieces of words; into one place, i chose to save these exported files into the video work folder which is on the desktop. After this i dragged both of the files into the bowser window where i was able to view both of the files together in the two viewers, and we could see and decided on how

we want the final ident to look like once we had decided on how we wanted our final ident to look like we moved both of the files into the time line were we was able to combine both.

Once we had put the livetype file other imovie we were able to render the movie together and export it as the final copy; and save it into the handing in folder.

at the end of our session on final cut this is what we ended up with:

these story boards and locations pictures are for the TV ident called 'Griddy Boy' we have based this ident on the rubiks cube as it relates to the grid in a clever way as it rep
The storyboard above has been broken down into 4 sections so you can see a clearer description of what is going on. This ident idea also relates to The Grid in a clever way as it is represented through a rubix cube. In the above storyboard, 'Griddy Boy', the superhero, flies into Grid land to complete the dreaded rubix cube. With his reputation he completes the rubix cube with a variety of shots showing us this. After he has completed it the whole town congratulate him and he receives a certificate which has 'The Grid' on it.
This is a clever alternative ident idea as it relates to the current ident as at the minute no-one can complete and then a super hero comes along and saves the day. Its also creative as the rubix cube relates to the grid so there is relevance behind the idea. Its also keeps the viewer hooked as they want to find out whether the superhero completes his task.
There is a variety of shots being used in this ident such as an over the shoulder shot, and extreme long shot which keep the viewer interested in the ident as the camera is constantly changing and the mise-en-scene is continuously changing aswell.
Additionally the shooting schedule shows where our ident was going to be filmed, what costumes we would have needed and what props were going to be used, the actors and crew members involved.

Location
We chose these locations as the mac computer in a media room is the perfect location to film our fake TV report. The double doors outside the Jubilee wing was choose to film the end of the ident when 'Griddy Boy' receives his certificate for completing the rubix cube. An area with nothing in it was ideal for us to film the crowd for the ceremony at the end as he could fit a number of people in it and there was enough room in it to see them celebrating. The jubilee building itself was good as we are going to use it as a background for our animation of 'Griddy Boy' flying past buildings on his was to the rubix cube. A normal media room was chosen for the filming of the rubix cube as it continues the location from the previous ident (puzzle)

On Screen Graphics:

George was in charge of creating the titles for our ident so in order to relate the titles to 'The Grid' he downloaded a variety of fonts that resembled a grid, a box format, once he managed to get these into livetype he then chose the one i thought had the greatest effect and selected it. I believed that it was 'Grapple BRK' as it was a square format. However, when downloading this i found some issues as every new computer i was on, i found that i had to download it again. I didn't know this at the time so when we watched our titles and they weren't working it was both frustrating and confusing. After i had 'The Grid' typed out in the selected font, i found a background effect that looked like a grid. I then selected it 3 times and put it in different positions and different colours to create a brighter and more vibrant background. The titles and the background effects all included the colours of the rubix cube (red, green, yellow, orange, blue, white) which showed creativity and relevance to our titles.

exporting work

once we had finished editing our TV ident we needed to export it so we would be able to combine our film and the on screen graphic which we created in livetype together in final cut.

to export our work we followed the following steps: File, Export, changed the 'compress movie for: to full quality, and clicked share. after this a bar will appear which is showing your movie being compressed.

Editting The TV Ident

Once uploaded the footage which we had film, we began to editing it in I-Movie ID, we sat down with our story board in front of us and put our clips roughly in order on the clip viewer. as you can see from the screen captures, we have got a number of different angles just for one shot. we did this so we able to make the choice of what shot we would want and what one would fit in with the

theme of our ident. we also did this because we were then able to cut the clips up to make our TV ident flow better.

After this we put the clips into the timeline and started to editing the clips together. this meant that we used the short cut of "cmdT" this able us to cut the clip where we wanted however we needed to put the playhead at the selected place on the clip before cutting it. once all of the clips were in order

and we agreed that we all liked the way that the ident would be seen we choice to add some effects to some of the clips. here are some of the effects which we thought would fit in well with our TV ident and also would relate to our target audience for 'The Grid'

This is an example of the peephole effect being used and added to one of the clips. the reas

on we choice this effect was because it helped focus in on the rubiks cube which was the main prop of the ident. we ad

ded this effect to this clip by going to editing and then video FX and going to the peephole option. and choosing the right contrast in the 'effect in' 'effect out' and also chosen the two colours which we want to use. we choice black and white as we thought these two colours would relate to the target audience. we have also added this effect to other clips throughout the ident so this was a common theme throughout the ident

we also added this effect to a clip which contained the rubiks

cube, we added the 'hue adjust' as we thought with this effect we could make the the overlay colours which are in the rubiks cube, and also it made the outline of the rubkiks cube and the colours within the square stand out more. we thought that this was able to reach out to the target demographic as it's colourful and they would be drawn into the ident by the colours.

this clip was filmed through a window, we had decided to add the rain effect onto the clip but after watching the ident from the beginning and seeing that it doesn't really fit into the ident we decided to take this away and leave the clip as it was. as the rain effect made it look fake and did not really fit into the theme which we were trying to get demo-straight within our ident.

Using different Fonts to make live type:

when making our live type titles we needed a font which would fit with the name of the new television channel "the grid" this meant that we needed to find a font which was in a grid like fashion. After looking through the different websites we came across a website called da font (http://www.dafont.com/) we downloaded this font to a imac where we saved and installed this font so we would be able too use it in our live type type.
however when we went back to link our ident and the live type together it wasn't able to work, this meant that we had to go back and find the name of the font and re download and install it.
this is were it showed us that we needed to make sure that all of these fonts and all of our work should all be on one computer.