Feedback for logo's

During one of my lessons i decided that i would get feedback from other members of my class on what they think of the three different logo's which i had designed for the free different radio station, i gained both positive feedback as well as negative feedback. some points which my peers had made was:

Buzz: 'i like the little buzz symbol just below the B'

'did it have to be a black background?'

'i like the lines buzzing off, it shows a lot of energy therefore linking with the name'

Pulse: 'same with the splatter its effective but i don't understand why you have chosen it for pulse'

'i like the choice of colours they don't single out a specific gender'

'creative and colourful i like the font and think it will suit the target audience'

Shred: 'the green splurge is a nice effect as it makes the letters almost pop out'

'now this symbol is great, perfection but it is similar to the buzz logo with the colours which you have used'

overall i received one Even better if and this was; ' you had a symbol on each logo linking them together'

after reading all of these feedbacks i believe that my logos will be successful in reaching the audience which they are targeted at; however i think i would also need to add maybe a icon or something which would make the logos look more like a 'family' as i've only got the font type the same on each logo.

Final Designs: Buzz

Within this blog post i will be showing you my final design of the logo for the radio station Buzz, and also will be introducing you to some merchandise which i have create for the radio station to sell to there listeners. All of the merchandise obtains a image of the logo in one form or another. I have decided that would create a Males T-shirt, females T-shirt, unisex hoodies in both adult and child and also mugs and cans.

Here are a sectio

ns of some of the different colour hoodies the radio station would be selling; as you can see each hoodie is a different colour which would of then lead onto having to change the background colour of each logo, so that it fitted in well with the colour of the hoodie. when people buy these hoodies, not only would they be recieving and 'stylish t-shirt' they would also be helping to promote the radio station as they have the logo on them. I believe that if someone walked past anyone with one of these jumpers on they would want to know more about 'what is Buzz?' allowing them to do research they would then find the radio stations website which would have the same logo as gif on there website allowing it to move, and allowing all of the logo to think to each other.

next i am going to show you the design for the male and female t-shirt and explain how having these t-shirts would

benefit the radio stations and why i have chosen these types of shirts in the first place:

this is the male design for with the buzz logo on; as you

can see the shape of this t-shirt

allows you to think of it as the males compared to the shape a

nd layers on the female t-shirt. having this type of t-shirt for the males allow you to see he differences between the male and female.

Alike with the hoodies this t-shirt would be a great way for the up and coming radio station to have its logo broadcasted everywhere. allowing one person to see the logo and wondering what it could possibly be for and then telling there mates.

now i am going to show you the design for the female version of the t-shirt. i believed that it was important for me to male and female version as it shows that the radio station is for

both sexist and would therefore be reaching the target audience.

this is the design for the female version of the women's t-shirt, as you can see the t-shirt is very different from what the males t-shirt looked like. the main difference if the selves of the shirt. these instantly make the shirt look much more girly.

I have chosen black for both of these shirts as it matches the back ground of the logo. however i did need to blend both of the blacks tog

ether as i would them to look the same and would want it to look like some cruddy transfer. now i believe that both of these t-shirts would be able to get the radio station more popularity for the radio station.

As well as having clothes to sell i have decided that i would also have every day options which could also be a good idea to have to make the radio station better known.

Making of Pulse

Within this blog enter i will be creating the last logo out of the three, this one is for the radio station which goes by the name of Pulse.

When i first open photoshop i needed to create a new document; i decided to make the page a A4 side as i wasn't sure how much room the logo would take up. i decided on two colours for this logo; these being Blue, purple and pink. again i have decided to stay with the same font as the other two, being never writer. again i will be making my own arrows and extra stamps to put on the font to make it look more like the logo's which i had designed on the planning sheets.

I have already started to use the different layers for all of the different letters and background.

Each letter on the page has its own layer as i wanted to be able to move the around to make it more jazzed up and then also would be able to change the colour of the letter and also then would be able to open up the layer style box to make changes and edit it through there.

As you can see there is a eye next to each new layer i decided that when working on one part of the logo i would then remove the eye; so i would only see the part which i wanted. underneath each layer i have extra effects which i have added to each of the layer to make it seem more professional

After this i decided to go and edit some of the text and see if i

could change some of the colours to try and make them much more

brighter. i did this by being on the same computer which i have worked on throughout completing this unit. As i have saved thatfont to just one computer. As the layer was a text layer i was able to click on the text tool on the toolbar, after this i would then beable to get the chance to highlight the letter and then this would then allow metoo change the font size and colour

This is the screen shot after i had completed the changing of the colours to make them stand out much more. i made the 'E' a little bit more bigger so i was then able to have it the same kind of size as what i had my other ones as. I also made sure that the colours for each letters all matched and where they didnt i decided to change it by following the same steps as above.

After making these changes i have decided to leave it as it was and make it my final piece.

Making of Shred

As i stated before Ow! music is launching six new radio stations later on this year; and asked me to create three different logo for one of there six radio station; the names of these six radio stations are; Lock, Pulse, Mixx, Buzz, shred and VIP; i picked the free radio stations which went by thenames of; Buzz, Shred and Pulse. Within this blog enter i will be creating the second logo out of the three this one is for the radio station which goes by the name of shred.to start of i opened a new document and made the page A4 as i wanted to allow myself room to make changes and to be refined to a small section. before i started to get the images and letter up on the screen i decided i would pick the three differnt colours which i would be using; i final came to the conclusion that i will be using ; Red, Yellow and Green.

As i wanted all of my logos to look like there from the same 'family' i decided that i would keep the font the same. therefore i would not need to go and look for a different font which would fit into the family. so again i decided i would use

the never writer font type and then add my own effects to the fonts by the stamp tool which would then lead my final piece of work to look like the piece which i planned.

As you can see

from this screen capture i have got a number of different layers, which i would be able to use and exprientmemnt with to see how i could maybe improve my idea from what it looks like on paper to what it looked like on the screen. In this screen shot i decided that i would want to click on the layer which is linked to the image which i behind the letters which make up the word sherd. now that i have all of the different layers when i click on a certain layer i will only be able to move, edit and delete the layer without making any changes to the other layers, which would then be able to stay the same.As i was already on the option to change and edit the explosion in the background. i thought i would be able to edit some of the colours in the layer style.

This screen shot involves a the layer style box, this box appears when you double click on the layer which you wish to edit. before i had the explosion in the background a green colour however i wanted to see what it would look like as a more metal like colour. so i decided to change it too see whether i would like it as much or not. however i decided that i would stick with the green colour as it brought the red and yellow more to life and would make the whole logo stand out more.

next i decided to add more of an effect to the 'S' at the beginning of shred. i wanted it be as eye catching as possible

so it would grab the target demographic of this radio station. over all by trying to make it stand out alot more i added bevel and emboss effect of contour and also stroke. This meant that i was then able to add a outer glow in a lighter shade of red than the colour inside of the 'S'

After looking at the i decided that i wasn't sure about the way the green over laid the bottom of the 'S' and covered the colour so i decided i would want the green too be behind the letters.

To make the green go behind the red i decided that i would drag the symbol layer to underneath the text layer for the 'S'. this would then allow the 'S' to be at the top of the green explosion. you can see this in the photo as the bottom of the 'S' has go s few yellow lines over, however i liked this effect as i thought it would tie in well with having the yellow font as well as the the yellow as a overlay.

Planning The Logo's

Ow! music is launching six new radio stations later on this year; and asked me to create three different logo for one of there six radio station; the names of these six radio stations are; Lock, Pulse, Mixx, Buzz, shred and VIP; i picked the free radio stations which went by the names of; Buzz, Shred and Pulse. They wanted the three radio stations to look like a 'family'. We had to take into consideration that these logo's will be appearing on letterheads, on the home page of the radio stations homepage, magazines, billboards and also a wide variety of merchandise. When thinking about the type of aspects which we would want our radio stations logo's to include would be; the target audience and demographic, who would be listening to the music on this certain radio station, this would then lead onto the the question of what type of music would this certain radio station be playing. This is were i needed to think carefully about the types of colours and fonts which i will be using and what colours and font would grab our target audience attention, and would also make these radio stations successful.

When we started to plan our work we had to make sure that we had a number of different options which we could pick. With making sure that they are all in the same family.

My first idea, was the 'arrow' idea. This consist of them each letter of the logo would have a arrow coming of it somehow, this is one of the main reasons i chose the three radio stations which i did as the lettering in the words were ones which had some straight edges; which would allow me to carry out my idea and have arrows on each letter.
I also wanted to make the background of the logo look more colourful; so i had to think about the different types of pictures which could relate to the certain words.

is my three different ideas about my three chosen radio stations; as you can see that each of these are different colours and all have a different background apart from the background on buzz. when looking at all three of these logo when they are put together you can see where they are linking into each other. i have decided to put a 'pulse rate' behind the logo for the radio station called pulse; this is because it thought its reinforcing the name of the radio station, and also that i thought that new upcoming music could be featured on this radio station so it could also annotate there pulse rate and how there feeling when there music is being played. When looking at the sherd option i have put the background as if something was being ripped to pieces and also like an explosion. This is also to reinforce the name of the radio station but also to represent the music which is being played on this radio station. i aim to have more heavy mental, rock, punk, scene music playing on this radio station, and lastly i chose buzz to have popular chart music playing as it could give you a 'buzz' from listening to them. when you are out at partys or clubbing having a 'buzz'ing atmosphere. so i thought all of that linked in nicely with the name of the radio station.

my other option didnt really look like a family; this is my second set of idea's:

This is my second ideas as you can see that they do not link as well as the others did as a family. i tried buzz out by making each line of each letter would be a speaker. i thought this would link in well which the whole point of it being a radio station. however i believe that this would look rather tacky and not really reach out to the radio stations target demography, and would possibly only have a niche audience, the total opposite to what we wanted. the pulse logo; i still stuck with the straight writing with the multi-coloured background however i decided that i didn't really like this idea as much as i did the first ones. when i made the idea for number 2 of shred, i really liked my idea and believe that this could be better than the shred on the first idea. i personally like the idea of the the line underneath shredding into two lines and also the way it links to a musical note.

once ive complete these two different i got another sheet of paper; and made notes about who the competition was for these radio station; i also used a number of different words and phrase to try and get more idea's i decided on the target audience in these notes; and also the types of music which these types of radio stations would have.

Making Of The Buzz Logo

Ow! music is launching six new radio stations later on this year; and asked me to create three different logo for one of there six radio station; the names of these six radio stations are; Lock, Pulse, Mixx, Buzz, shred and VIP; i picked the free radio stations which went by the names of; Buzz, Shred and Pulse. Within this blog enter i will be creating the first logo out of the free this one is for the radio station which goes by the name of Buzz.
When i first open photoshop i needed to create a new document; i decided to make the page a A4 side as i wasn't sure how much room the logo would take up. i decided on two colours for this logo; these being White and Green.
i had also had to think of the right kind of font for these family of logos; i wanted to find one which was as closest to the font which i had designed on the planning sheets, however i couldn't find fonts like this on the websites which i used (da-font and 1001fonts) however i did come across one which i believed would work, if i added the arrows myself. it would then start to look like the fonts which i wanted it too on the planning.

the font which i chose is called: neverwriter
once if downloaded the font to the mac computer i then decided that i would then write Buzz, however because i wanted to have the letters at different points on the page, i had to make them on separate layers. i then started to add effect onto the lettering and also the arrows and stars which i had added to the logo.

The first thing i decided on was too add another colour to the logo so it would make it more less manly and make it more of a unisex radio station therefore i decided to use the stroke effect and add a pinkish outline to the last two letters on the logo and also to make it stand out more. i decided that i wanted to make it three colours as i believed that this would make the logo more eye catching aswell, also when you say the word 'buzz' you hear the 'zz' more than the rest of the letters and also this makes it sound like what its went to be doing.

Then i decided to muck around with the B on the logo as decided to see if it would look any good with a pattern overlay; i decided that the best pattern overlay would of been the optical checkerboard, however when i looked at it on the actual logo i decided that it didnt fit in well with the whole theme behind this logo and wouldn't really reach out to our target audience; i think that it could of looked alot better if i had taken down the opacity as when it is showing us the example it is at 100%.

i wanted too see if adding another effect to the 'Z' in the logo would make it look any better' i believe that i made the right decision; when i chose not to add this effect into the logo i went through the artistic, brush strokes; and sketch effect and none of them really fitting in with the rest of the logo. it would of also removed some of the colour which i didn't want as i believe that the colour was the main part of getting the mass audience which the radio station wants.

After taking a look at the logo so far i decided that i would want to make the arrows coming from both ends of the logo was the colours of the letters as this would make it look more professional. i also wanted the arrows to stand out more; so i decided to make it a solid colour.

TBC!

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